TARGET AUDIENCE
Amity target is an Indian or Indo-Canadian student in 15 to 30 age group pursing any of the three formal education formats in Canada:
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High School (ie classes 9 to 12)
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Community College or Vocational School (ie post class 12 trade skills)
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University (ie under or post graduation)
This target audience includes not only the students presently struggling in Canada, but also those who will come in future as international students and get lost, demotivated and depressed away from their family while pursuing their educational goals.
According to the “Immigration, Refugees and Citizenship Canada” data, a total of 107,795 Indian students arrived in Canada in 2018 alone, as reported in The Globe and Mail on March 1, 2019 (a top ranked Canadian English newspaper).
